The Sheffield Knowledge Base - Videos

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Why Are Compensation Plans So Complex?

In answer to a viewer question, Mike Sheffield explains why direct sales compensation plans have to be so complex—and he also reveals the secret to understanding them without “analysis paralysis.”

What Is a Multilevel Marketing Company?

In this video, Mike Sheffield breaks down the different types of direct sales business models: one-to-one selling, one-to-many selling, multilevel marketing, and hybrid selling models. Which one is best for you? This video reveals the most important factor in determining your business model.

The Compensation Plan

The compensation plan is the roadmap to your company’s success. Mike Sheffield offers expert advice on planning your ranks, balancing your plan, and avoiding common pitfalls.

Launching Your Company

Think launching your company is a one-step process? Think again! Mike Sheffield walks you through the three phases of launch: soft launch, pre-launch, and grand opening.

Import and Export

Mike Sheffield covers the ins and outs of expanding your company overseas to harness the sales potential of an international market. He also looks at the benefits for non-US businesses to build an international headquarters in America.

Hiring Your Director of Sales

In this video, Mike Sheffield shows you what to look for when hiring the most important member of your team. The Director of Sales will build your sales team and drive your business forward, so it’s vital that you get the right person for the job.

Choosing the Right Product for Your Direct Selling Company

What should your company sell? Mike Sheffield explains the key concept of consumability and helps you determine the best way to develop and manage your product lines.

Building a Successful Direct Selling Company

Mike Sheffield offers MLM startups a roadmap to success in this video. From building a good management team to product and compensation plans, he walks you through the essentials of building a successful direct sales company and reveals the secret of how much capital you really need to get started.

Building a Book of Business

In this video, Mike Sheffield explains how you can nurture your number one business asset: your customer base. He offers tips for building your customer list, fostering loyalty through excellent customer service, and creating a partnership with your distributors for continued growth.

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