Direct Selling Through The MLM Party Plan


by Michael L. Sheffield More and more traditional marketing companies offering consumer products are turning to Direct Marketing concepts such as mail order, direct mail, infomercials, telemarketing and even e-commerce on the Internet in an attempt to maintain brand name loyalty or recapture the minds and dollars of their established customer base. But, no other […]

Direct Sales and MLM Strategies Elect A Prime Minister


by Michael L. Sheffield As direct selling professionals we sometimes view our channel of marketing as mainstream. Corporate executives can easily fall into the trap of believing the hype of their own marketing departments. We live in a biosphere where we see every consumer product and service as a potential candidate for MLM distribution. In […]

Network Marketing: Real Business or Real Scam?


by Michael L. Sheffield In order to understand what network marketing is you also have to understand what it isn’t.  Network marketing isn’t a pyramid scam. Pyramids are programs similar to chain letters where people just invest money based on the promise that other people will put in money that will filter back to them and somehow, […]

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