The Sheffield Team ...
Michael L. Sheffield, CMC — Founder & MLM Consultant
Michael Sheffield is President and CEO of Sheffield Resource Network, a full service Multi-Level Marketing, Party Plan and Direct Selling consulting firm in Scottsdale, Arizona. Sheffield Resource Network has specialized in start up operations, direct sales and traditional business market expansion, compensation plan development, awards, incentives, recognition and special event production, distributor recruiting and training systems and new product concept development for over 21 years. The Sheffield Team has provided marketing and management consulting to over 600 companies in America, Australia, Canada, China, Costa Rica, England, Germany, Holland, India, Japan, Mexico, Norway, Philippines, Russia, South Africa, South America, Thailand and Venezuela. The client list includes: Amazon Herbs, Amway, AOL, Cell Tech, Earthlink, Fuller Brush, FreeLife, Frutaiga, Guthy-Renker, Home Shopping Network, Japan Life, New Vision, Nikken, Nu Skin, Readers Digest, Relive, Rexall, Service Master, Shaklee, Tianshi, Time Warner, Trivata, ViSalus and Vital Living.
Mr. Sheffield began his career as a successful distributor over 30 years ago and founded two successful network marketing companies with combined sales exceeding $30,000,000. He has designed over 300 MLM compensation plans and frequently speaks on launch and expansion strategies at the primary industry conferences. He has lectured on various aspects of the industry at Schools of Business at Arizona State University, UC Berkley, University of Cincinnati, California Lutheran University, Anderson University, and at the Harvard Business School Association symposium. He has been a staff instructor on MLM compensation plans and marketing strategies at the Graduate School of Business at the University of Illinois at Chicago and has served as sponsor and chief coordinator of academic/corporate MLM conferences including those at the University of Texas, El Paso (UTEP).
Mr. Sheffield is one of the few Certified Management Consultants (CMC) with a specific emphasis on the network marketing industry. Certification is granted by the National Bureau of Professional Management Consultants. He is the Co-founder and Chairman Emeritus of the Multi-Level Marketing International Association. He has recently received the MLMIA’s President’s Award for Industry Support, the prestigious Consultant of the Year award, and was inducted into the MLMIA Hall of Fame in 2001.
Mr. Sheffield appears frequently on television radio, print and electronic media as an expert MLM business analyst and is regularly called upon to serve as a qualified legal expert certified by federal and state courts. He’s been honored as the subject of articles in Business Start-Ups, Network Marketing Lifestyles and Success magazines, and has served as a resource for the books: The DNA Of Success – Know What You Want...To Get What You Want, Network Marketing – What You Should Know and Zig Ziglar's’ Network Marketing For Dummies. Mike has authored content for nearly every industry print and online publication including: Direct Sales Association (DSA), Direct Sales Journal, Entrepreneur Magazine, MLM News Magazine, Network Marketing Lifestyles, Network Marketing Business Journal, Powerline Magazine, Product Launch Magazine, WealthBuilding Magazine. He publishes a free industry newsletter, Sheffield Report, which is available online at www.sheffieldnet.com. . (Click here for information about Network Marketing Consultants.)
Debbie Duffy, Vice President of Operations
As a top executive with Sheffield Resource Network, Debbie has devoted the past seven years to the success of the company. She has earned the respect and admiration of her peers while working her way from Director of Clients Services to overseeing the entire company business activities. It is clear to every Sheffield client that she is an invaluable asset. Debbie handles the day-to-day operations of the company and works directly with President, Michael Sheffield on all financial matters. She seamlessly ensures that client deliverables are met on time and with the quality associated with the Sheffield work product.
Prior to relocating to Arizona, Debbie had a distinguished career at the New York City Comptrollers Office. During her 15 year years there, she had progressively increased responsibilities, including managing a 1,500 LAN user help desk, providing software training and being a solutions-oriented member of the MIS team. She was instrumental in helping to implement a state-of-the-art optical imaging system developed for the Comptrollers office. Debbie understands time management principles, multitasking and the art of negotiation and follow up. She manages the Sheffield internal staff to ensure that all client timelines are met and the business is running smoothly and successfully.
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Kenneth (Ken) F. Lind, Vice President of Strategic Planning
Ken Lind joined Sheffield Resource Network in 1998 to help propel the company to an even higher level. His skill at authoring and implementing strategic plans resulted in an exponential growth and profitable bottom line for Sheffield, and in turn, many of the clients Sheffield serves. Ken was hired by a Sheffield client to serve as President of their start up company. His acute business acumen and skills as a win-win negotiator helped grow the company and take it public. Ken rejoined Sheffield full time in 2004 to spearhead a strategic growth plan focused on enhancing client services and increasing categories of client support offerings.
Ken’s industry expertise has led to his selection on the Board of Directors for Cellstar Corp., Unitech Industries, Natus Corp., Pro’s for America’s Youth and Flexx Coach, and his business acumen has been cited in numerous business and financial publications. He has created marketing programs and business plans that resulted in growth in the hundreds of millions of dollars and has an extensive background in domestic and international business, sales, marketing and operations management. Ken’s specializes in maximizing organizational efficiencies, positioning companies for explosive growth, engineering corporate turnarounds and preparing businesses for acquisition and sale alike. He has successfully applied his skills to a broad spectrum of industries, including electronics, technology, and health and nutritional products.
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Chris Sheffield, Director of Client Services
For over 20 years, Chris Sheffield has served the direct selling industry as a professional in every facet of business. Chris began his career in sales during his college years earning his way through college in door-to-door direct selling. He then became a distributor for an MLM nutritional company, building a sales organization of several thousand independent distributors and becoming one of the top ranked people in the company. Chris then took on the responsibility as national sales manager for a nationally known security products company, where he eventually bought the company and became its CEO and president. During this time, he built a national sales force of professional direct sales people providing personal protection classes and seminars for clubs, professional organizations, and business groups throughout America. This created over 100,000 customers for his security products and generated millions of dollars in sales.
Later, while this business continued under trusted family management, Chris took on the responsibility of pioneering the US marketing launch of laser correction vision surgery using creative MLM recruiting techniques to assemble a distributor force of referral agents. The company went on to set the trend for this medical procedure in the US and become the largest provider of its kind.
With his security products company still under family management, Chris has now joined his brother, Michael Sheffield, as the Director of Client Services and Chief Relationship Consultant. The Sheffield Resource Network has experienced explosive growth since Chris joined the staff. Chris is the first contact for each potential new client because of his extreme skills in discerning their particular needs and determining specific areas where the Sheffield Team might best serve the client’s future success. He is truly the Sheffield Resource Network top “Relationship Consultant”.
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Garvin DeShazer, Executive Consultant
Garvin DeShazer has nearly 30 years experience as an entrepreneur. With 26 startups or acquisitions of his own, in industries ranging from alternative fuels to fine arts, he has extensive experience in business plan development, capital fund raising, hiring key people, managing teams, creative marketing and driving sales.
As a former client of Sheffield Resource Network, Garvin knows first-hand the challenges of a direct selling company owner. With Mike’s help in the early 1990s, Garvin’s company became one of the fastest growing home security businesses in America. However, he chose to ignore Mike’s advice about being single sourced and quickly outgrew his manufacturer’s ability to keep up with his distributors’ demand. His company collapsed in 1994.
Promoting the concept that “scar tissue has value,” Garvin joined Sheffield Resource Network in 1995. Over the next four years, he served as Senior Consultant for more than 60 companies that ultimately represented almost two million distributors. In the process, he played an important role in helping Sheffield Resource Network become the leading MLM consulting organization in the world.
After receiving a financial windfall in 1998, Garvin took a few years to travel and volunteer with non-profit organizations. He recently re-joined the Sheffield team, where he supports clients with his unique skills in strategic planning, creative writing and project management.
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George Sloan, Director of Communications
George Sloan is responsible for all web site development, management and overall corporate image for Sheffield Resource Network including the development of the company’s advertising and marketing materials. His knowledge of online marketing and search engine optimization has kept Sheffield highly visible for corporate executives searching for a reputable consultant to help develop, promote and manage their Affiliate, Direct Sales, Multilevel Marketing and Party Plan companies. He has been with the Sheffield Resource Network team for over seven years serving as Creative and Communications Director. George also designs forms, brochures, multi-media presentations, stationery, advertisements and other marketing collateral for many of the Sheffield Resource Network clients. Having lived in Mexico, he is fluent in Spanish and does all company English/Spanish translation.
George brings a wealth of creative talents from his extensive broadcasting and advertising agency background to the Sheffield corporate table. He began as a radio announcer while in college, and has worked as a disc jockey, radio newscaster, radio traffic director, advertisement production director, sports announcer, sports talk show host, and Television cameraman, audio engineer, sportscaster and newscaster in the Phoenix, Los Angeles, Salt Lake City, Albuquerque and El Paso markets. George also worked for major market advertising agencies as a media buyer, cameraman, audio producer, video director, graphics designer and account executive for local and regional accounts. During his multifaceted career, he has produced national award winning radio programs; announced over 700 professional, collegiate and high school sports events, and has voiced or appeared in over 5000 radio and TV commercials.
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Davene Peruzzini, Executive Assistant
Davene Peruzzini has recently joined Sheffield Resource Network as an Administrative Assistant to Vice President of Operations, Debbie Duffy. Davene also serves as Receptionist and Client Concierge for the many callers and visitors to our corporate office in Scottsdale. In addition to her effervescent personality and helpful spirit, this former Youngstown State University alumnus brings a wealth of experience to the Sheffield Team. Davene has excelled in all aspects of Customer Service, Employee Services, and Office Support. When she isn’t at work helping Sheffield’s clients and staff, Davene passionately supports the Girl Scouts and has received an Outstanding Volunteer Award for her many contributories to today’s youth.
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