When you bring a product to market through direct sales, you have the opportunity to achieve faster penetration, wider growth and more sustained sales than through any other channel. However, great care must be taken in the choice, pricing and positioning of your product.
The Sheffield Group has the expertise to evaluate your product for its viability in direct sales. We can help you recalibrate the product if necessary, and we can also guide you on the appropriate type, and number, of product extensions.
If you have not yet settled on a product, Sheffield has access to a universe of product developers, inventors and manufacturers. We can help you locate a proprietary product ideally suited for direct sales.
We can also assist you with the important questions of sourcing, manufacture and pricing, and how you position and package your product to maximum advantage.