The First Day of Consulting ...
A focused one-day consulting session with our expert direct sales and MLM consultant team preparing a "Road Map" for your successful company launch!
The following is a general outline of the MLM Consultant steps necessary in preparing your company for a successful MLM launch. The initial consultation will accomplish several important tasks leading up to your entry into the MLM business. The purpose of our detailed consultation is to prepare a "Road Map" for your pre-launch and actual launch, preparing your company for a successful MLM launch. If you pursue this to the next stage, we will provide you with a customized guide directed toward areas that must be addressed in the early stages of development. In addition, it will serve as a "Do It Yourself" set of instructions should you prefer to "go it alone". Upon completion of this important MLM Consultant document, Sheffield Resource Network will make itself available to help carry out the pre-launch and actual Grand Opening phases.
One of the keys to the success of any MLM enterprise is the selection of the people responsible for implementation. The people must have a thorough business background in their specific area, such as marketing, operations, finance, etc., together with a thorough understanding of the business dynamics of Multi-Level Marketing.
Initially, the entrepreneur fills most of the functions using outside resources as a compliment during pre-entry and the start up phase. It is critical that the leadership position be filled by someone with significant business experience and preferably, corporate experience in MLM. Ideally, this person would have a real depth of experience regarding the needs and daily challenges of the MLM distributor. I think the appropriate word here is "empathy."
Early recognition of the importance of defining positions and the respective tasks will greatly contribute to the efficiency of the business. During the Development Phase, these activities are the responsibility of the principals. The help of a competent and experienced MLM consultant firm is imperative to nurture the company during the early stages of development. Obviously, we feel Sheffield Resource Network represents your best choice for successful guidance as your MLM Consultant.
During the Development Phase, we will be following a schedule which defines what decisions you will need to make, and when, as well as the deliverables we will be producing for you and when they will be available. Together, we will create the product concept, precisely define your market, develop marketing strategies, design the compensation plan, determine legalities, plan for your operational requirements, and match you with other professionals (such as attorneys, computer software companies, graphic artists, etc.) necessary to get your company launched).
One of the first things you will need to do is retain a qualified MLM attorney. Many new companies attempt to cut corners here, but proper legal counsel from a competent MLM attorney can save many headaches and heartaches in the future. We recommend retaining a full service firm that can interact with you in all phases of your business when necessary. It is very important that your MLM attorney has an entrepreneurial spirit. He should also have a good relationship with the Attorneys General in the various states, and should be an experienced court room defender of his MLM clients when this has been necessary.
Also, fairly early in the process, you will need to select a computer company for compensation plan software. This is another critical area where many companies have tried to cut corners and paid a great price for skimping. There are several well-respected MLM computer software firms with time-tested-and-proven software that can be customized to your needs. Do Not ... Do Not ... Do Not attempt to write your own software in the beginning! Let the experts prepare it for you with a transition plan toward a complete in-house operation when the time is appropriate. We say this based on personal experience and negative experiences with many clients that paid for our firm's advice but didn't follow our recommendations. Accurate commission checks paid on time with accurate downline tracking will be a great part of building distributor confidence and the credibility of your company.
Upon your arrangement for our MLM consultant services, we will perform the following evaluations and recommend the necessary actions:
1. Evaluate the various products or services being proposed as to their viability of sales success in Multi-Level Marketing in the US, including procedures necessary for your eventual launch overseas. It is important to understand that to be a competitive business opportunity in the MLM industry, you must prepare for your eventual entry into the international arena. The potential export of your products and business opportunity needs consideration in the early stages of the launch phase. We will assist you in designing a business plan that approaches your marketing from a global perspective. We will evaluate your initial products to be introduced as to their flexibility in complying with each export country's standards. (A complete overview of our assistance in the international launch of your company will be prepared at your request and when applicable.)
2. Research and evaluate potential products and services as compatible extensions to the initial product concepts that could increase overall profitability.
3. Determine markup necessary on selected products for successful launch
into MLM.
4. Examine packaging requirements and alternatives.
5. Design a compensation plan concept that can be used to drive the sale of the products or services. (This would initially be a concept only, and not a detailed and final compensation plan.)
6. Identify various support companies that could be available to assist in the design and implementation of necessary functions such as: Computer programming, commissioning, MLM legal requirements, commercial art and design, packaging, printing, fax broadcasting, conference calling, pay card, smart card, etc.
7. Evaluate necessary staff requirements during initial entry and determine job definitions.
8. Estimate cost for start up of the MLM company based on minimum needs and recommended funding necessary during first year. Estimates will be a combination of the following areas;
a. Initial inventory cost
b. Printing
c. Design of business manual
d. Design of product manual
e. Design of product brochures
f. Design of Corporate brochure
g. Design of Corporate image (logo, stationery, business cards etc.)
h. Computer hardware
i. Computer software
j. Compensation plan development
k. Marketing plan development
l. Training program development ( internal and external)
m. Cost of minimum office and warehouse space necessary
n. Legal expenses
o. General consulting expenses
p. Support staff at home office
q. Cost of hiring key executive personal (sales manager, operations officer, CFO, etc.)
r. Development of corporate mission statement
s. Development of product mission statement consistent with long term goals and bonding of distributors to company
t. Other issues specific to your project
Based on our initial MLM consultant assessment of your proposed project during our first day of consultation, we will provide a general evaluation of the cost of starting your Multi-Level Marketing company. It should be understood that it is difficult to ascertain an accurate start up cost prior to the complete evaluation of your company assets such as office facilities, equipment, available time from present employees, etc., that can be directed toward this project.
The cost of starting an MLM company is variable, and the investment dollars available are never as important to the success of an MLM company as are the following things:
1. Management with the depth of experience in MLM and the commitment to success that can overcome financial obstacles. If management does not have the expertise in MLM, the importance of a competent consulting firm with a proven background to advise them is even greater.
2. Proper computer software and hardware to manage your MLM company.
3. Lucrative compensation plan that is profitable for both the company and distributor.
4. Adequate sales aids to offer the new distributor the tools necessary too properly and professionally represent the company.
5. A marketing concept that sets the company apart from the competitors. This must be simple, duplicable, and exciting for the new distributor.
6. Product or service — With the right product you can overcome obstacles in other areas during the critical start up phase. If the customer wants the product badly enough to overlook some weaknesses in the above 5 areas, the chances of success are greatly enhanced. But, if the product is an average product or one that has a lot of competitors, chances of success are slim, no matter how much money the client is committed to spend.
The above is general, but hopefully we have provided you with a better understanding of what to expect in our first day together. Since Sheffield Resource Network, as your MLM Consultant, can assure the selection of the right support services at the most economical prices, we feel confident that the project can be done at an acceptable cost. In addition, the fact that you may already have access to office space, warehouse facilities, furniture, phones, basic computer equipment, etc. will greatly reduce your start up cost. If you have some or all of your products developed and packaged, it will also help in reducing the startup costs substantially.
Contact us for more information!
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