|
"We describe AIR, or Awards, Incentives and Recognition, as the 'second half of the compensation plan.' We add an 'e' to AIRe to represent 'events.' Events are such a huge factor in your company’s success and are integral to an effective Awards, Incentives and Recognition program ... it has proved so critical to the success of any startup or expanding company, it is as important as the air you breathe."
– Sue Bradley, Adjunct Consultant Sheffield Resource Network
"Leaders like yourself [Michael Sheffield] are the high caliber presenters attendees want to hear from. We appreciate your time and energy put forth to make these educational offerings and the MLM & Beyond Seminar a success."
– Joseph N Marian, Sr. V.P.
Direct Selling Association (DSA)
|
|
"AIRe" stands for ...
Awards, Incentives, Recognition, Events ...
Many people join a company because of the money or the products. They stay because of the company’s awards, incentives, recognition and events!
The Awards, Incentives and Recognition Program
Sheffield Resource Network has the know how and experience to aid in creating a comprehensive Awards, Incentives and Recognition (AIRe) program customized for your company.
AIRe is an obvious and important element, and provides great incentive to your company leaders. Unfortunately, many companies think because providing good recognition is obvious, that all of their employees will incorporate this into their every day activities and that your field will feel recognized simply by an ever-increasing compensation plan check. This, however, is not the case. The reason many people join our industry is because of the money, or perhaps the product. The reason they chose to stay with a particular company is because of something much different. It is because of awards, incentives and recognition and the company’s culture. Our industry has a unique ability to provide priceless moments that mean more than money. Our distributors by taking a risk to join us deserve timely and sincere recognition for their achievements. Although simple in theory, a comprehensive AIRe program is a critical element to your business. Creating a baseline program to be used at launch and managing it early on will contribute to the early success for your company. The successful auditing, adjustments and execution of your program will continue the growth and development of your company’s culture creating strong long-term bonds of loyalty and devotion of your field and employees.
Why develop a comprehensive AIRe program?
- Retention
- Loyalty
- Branding
- Commitment
- Motivation
- Culture
- Increase sales
- Increase recruiting
- Improve consistency
- Honor achievement
- Improved field communications
- Better budgeting and ROI
- To create and build relationships
Event Planning
The Sheffield Resource Network Team can provide you with the foundation for developing and growing a Corporate Meeting Planning Department. Training in event planning generally targets staff members from your Distributor Relations and Distributor Services departments, optional trainees could include finance, IT or IS department managers and marketing staff.The primary goal is to help empower your team to conceptualize your company master plan for creating successful events. This training is designed for client-identified staff members that will be assigned event related responsibilities. It can include up to five (5) people from your company.
Topics covered include the following:
- Why events are important
- The role of the corporate event planner
- Overview of Awards, Incentives and Recognition (AIRe) program
- Integration of AIRe into events
- Introduction to event management tools, building a task list and beginning customization for specific events
- Training and discussion around event components including a brief presentation in each of these areas, highlighting key points to be aware of and questions to ask while developing the event.
- The Event Grid — your roadmap to event success
- Designing an event checklist
- Developing and using your event organization binder/filing tool
- Budgeting — how to develop and what items to include
- Theme development - the importance of theme and integration to other aspects of AIR program
- Meeting/Event purpose/mission — why is this event being done, what does the company expect in results, how to measure the short term and long term benefits
- Site Selection — how, where and what to look for
- Agenda — basic items to be included in meeting agenda development including general sessions and breakouts
- Speaker selection — identifying corporate speakers, choosing the appropriate distributor speakers as well as sourcing and contracting with professional and motivational speakers
- Site selection
- Room set up — basic design layouts and application based on numbers in attendance as well as purpose of session
- Relationship building with vendors – building vendor partners for life
- Production — how to work with a production company or hotel AV staff
- Hotel contracts and negotiation — items to make sure are included and things to avoid
- Transportation — when, where and why to use transportation vendors
- Registration — event registration on-site, by mail, web, etc: where, when, how, who to staff, packets, freebies etc.
- Satellite/spouse events special meetings/meals provided for elite field members, their spouses or company sponsored activities to highlight city/location features
- Recognition — how to incorporate into all aspects of an event
- Catering — ideas for cost containment, when to splurge, why to provide meals
- Entertainment ideas — from marching bands to professional performers
- Incentive contests building toward event attendance — brief introduction to incentives
- Staffing — when and why to use corporate staff at your event and when to hire temporaries
- Product Sales — how to set up a "sales" area
- Sponsorship packages – using outside vendors/partners or to help them pay for the event or event witnessing
- Signage– importance of proper signage and when/where to use
- Communication — internal, external and on-site
- Analysis of event success/action items — how to design an event analysis criteria for current and future events
- And much more!
After training, ongoing mentoring/coaching support by phone, email and webcast is available to assist you in the planning and execution of your company events.
Contact us for more information!
|
|
